Opening marketing brings together advertising strategies, in-store promotions and grand-opening events to give a new store or restaurant an early-stage boost. These strategies differ by industry, but they all focus on creating a buzz around the grand opening of a business location to attract local attention and customers.음식점광고
Retail stores often gain recognition in their neighborhoods over time, as shoppers pass by the storefronts and visit the establishments with friends and family. A new location has to make a strong impression on the community from scratch, however, if it wants to get noticed and bring in traffic right away.
One of the best ways to do this is with a grand opening event or soft opening. These events are a great way to work out any initial kinks, up the excitement level and draw in the crowds. You can even include a special VIP element to encourage existing and potential customers to attend. For example, DIY brand AR Workshop opened their Prospect, Kentucky location with grand-opening events featuring pick-up maker kits that people could snag curbside before joining a live Facebook group demo to craft the kit together.
The next step is to create a social media campaign that promotes the grand opening of your business location. This can be done on social platforms like Instagram and Facebook, or through paid channels such as pay-per-click ads or traditional offline marketing. It’s also a good idea to add a temporary pop-up banner on your website, as well as update any digital directory listings (like Google Business Profile, Bing Places and Yelp).
You can also reach out to other businesses in the area to see if they’re interested in participating in a collaboration for your grand-opening event. This could be as simple as inviting a local coffee shop to serve a light breakfast or lunch, or partnering with an auto body shop to offer a free car wash with every service appointment during the first week of operation. The key here is to identify businesses that share a common target audience and can offer something unique, exciting or compelling to their customers and clients.
It’s also important to do a “dry run” before the actual grand-opening event. This means running a couple of trial events or having an employee do a shift or two ahead of the big day to make sure all processes are in place and there are no hiccups on the day of the official grand-opening. The last thing you want is for a line of eager customers to form, only to be turned away because of a lack of staff or product.
Lastly, remember to be a gracious host for anyone that stops by your grand-opening event. This will set a positive tone for your relationship with the local community and show that you value their patronage. This is especially true if you’re a small business owner who is looking to build long-term relationships with customers. If possible, invite suppliers or fellow business owners to the event, as well.애드리절트