How to Use Digital Tools to Promote Your Hospital?
While traditional marketing tactics still work for some hospitals, they may not be enough to keep pace with the digital world. Today’s patients are more tech-savvy than ever, and traditional marketing strategies will not cut it.
Almost half of all consumers are influenced by social media when choosing a hospital. Fortunately, the opportunities are endless. Read on for tips on how to use digital tools to promote your hospital. Here are three ways to engage patients through social media.
Create an easy-to-read website. Most people use their mobile devices to perform daily tasks. In 2019, 80% of internet users performed searches using their phones. Using a mobile website allows patients to have an easier time accessing the information they need.
You can also provide patient-friendly health information and pictures of your staff. Hospitals should also provide their contact information and a website with a detailed list of services and treatment options. Lastly, keep your website relevant to patients’ needs.
Brand image is key. Providing excellent care to patients will ensure that they remember your hospital and its services. By creating an exceptional patient experience, your hospital’s operations head will create a brand image that works better than Word of Mouth.
A referral program is a great way to humanize your hospital and show that it cares about its patients long after they have left the facility. This way, you’ll build trust and generate new patients.
A subtle approach is essential. In addition to using subtle marketing tactics, hospitals should consider analyzing data. Recent research from Accenture has shown that 92 percent of marketing strategies for hospitals fail to align with the current purchasing trends.
The results are a testament to the power of the right combination of technology and creativity. Hospitals need to find the right balance between patient engagement and personalization. The bottom line is to maximize the power of both. And that requires using digital and traditional media.
Videos are an effective way to communicate the benefits of your hospital to prospective patients. Using video can help hospitals show their facilities and staff, highlight patient success stories, and show the care process in action. Videos also mitigate patient intimidation and help patients feel safe. Whether you’re using YouTube or Facebook, videos can benefit every hospital’s marketing strategy.
YouTube is the second largest search engine, and Facebook reports billions of video views daily. Using videos to promote your hospital is a good strategy that will boost patient engagement.
Review management is a critical part of healthcare marketing. Many people read online reviews before making a decision, so a hospital with hundreds of positive reviews is more likely to get patients. But when it comes to online reviews, hospitals should use reputation management tools. Address negative comments and coordinate patient outreach.
And don’t forget to incorporate social media into your hospital marketing strategy. It will go a long way in attracting new patients. But it’s important to consider the budget and ROI of your hospital marketing strategy before you spend any money.